Dr. Ian M. Paul was suffering from email fatigue. As a good physician, he wanted to understand what was causing his symptoms. So, for a year, the pediatrician tracked the number of mass distribution emails he received from the medical center where he … [Continue reading]
Email Tips: Could yours use a makeover?
You might have seen the show What Not to Wear. Each week, two fashion experts give someone a makeover. They ruthlessly replace clothes that are outdated or don't fit with a new wardrobe that creates a better image. Could your email use a makeover? … [Continue reading]
Bad writing costs money; writing feedback boosts productivity
Josh Bernoff would say "Bad writing costs money" is an understatement. In his view, "bad writing is destroying your company's productivity." What's the basis for this claim? Bernoff surveyed 547 people who write at least two hours a week (in … [Continue reading]
Improving leaders’ communication skills can boost the bottom line
Poor communication can cost mid-sized companies thousands of dollars per year. Cost estimates can reach millions of dollars for multinationals, according to SHRM. Now we know that improving writing does more than save money. A series of studies by … [Continue reading]
Plain Language: Writing simply saves money and gets better results
Plain Talk is language your audience can understand the first time they read or hear it. It’s the difference between “exercise your visual faculties prior to executing a jump” and “look before you leap.” People often believe using pretentious … [Continue reading]
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