In this age of short attention spans, effective writers must keep their messages simple and succinct. How can you make your writing both short and clear? This quick read explains how to use word choice and sentence structure to emphasize your key points. It provides guidance on how to use technical terms without over-simpifying. Finally, it describes how to judge your writing from a reader’s perspective by using readability checkers.
I’m so pleased that this book exists. Cecelia Munzenmaier makes great use of her own good advice in Write to Be Understood. She writes with the reader in mind, using clear language and a personable tone to show – as well as tell – how to write effectively in the contemporary business world. The tips shared here are practical and immediately useful, and the “More Information” sections at the end of each short chapter extend the book’s value exponentially. I will use this book as a guide for my own employees and team members, and am glad to have it in my toolkit to share with corporate and organization leaders.